Land Rover is world renowned for being an automotive brand that embodies innovation, modernity, and luxury – so it’s no surprise that in recent years, we’ve taken it one step further, incorporating these core values with sustainability and materiality.
Through the philosophy of materiality (the quality or character of being material or composed of matter), Land Rover is reimagining the concept of sustainable modern luxury.
This is a benchmark that Land Rover customers can expect to see designed throughout all vehicles, right down to the stitching in the seats. Land Rover’s Materiality is guided by seven principles that offer customers sustainable and responsible material options, without compromising quality or luxury.
Land Rover has created an advanced satin-protected wrap, which features scratch recovery technology – when encountering off-road excursions, or everyday nicks and scuffs.
These new material technologies are truly state-of-the-art and are ecologically responsible, through waste reduction, compared to traditional paints.
Materials are focused on being soft, durable and importantly lightweight, so there is no compromise to comfort.
- Health and Wellbeing
Premium wool blends are incorporated and designed to keep you cool in the heat and warm during colder months. Amen to that!
Land Rover has pioneered the process of adding eucalyptus plant fibres to fabric materials – creating a more sustainable and ethically responsible product.
All additions of plant-based materials have been sourced in FSC approved forests, which promotes responsible forest management and the production of sustainable products.
Innovative materials are thought-provoking and unique, but Land Rover remains consciously focused on respecting the environment and planet.
Land Rover is committed to pioneering responsibly-sourced exterior and interior materials that are both aesthetically pleasing and functionally relevant to customers. By developing premium textiles and materials produced using natural plant fibres and recycled plastics, we offer an advanced alternative to leather interiors.